{"id":756,"date":"2026-03-22T08:55:36","date_gmt":"2026-03-22T08:55:36","guid":{"rendered":"https:\/\/myflickerbox.com\/%e7%b7%a9%e8%a7%a3%e7%af%80%e6%97%a5%e7%84%a6%e6%85%ae%ef%bc%9a%e8%8a%b1%e5%8d%89%e9%9b%b6%e5%94%ae%e6%a5%ad%e7%99%bc%e8%b5%b7%e7%9a%84%e3%80%8c%e9%ab%94%e8%b2%bc%e8%a1%8c%e9%8a%b7%e3%80%8d%e5%a6%82\/"},"modified":"2026-03-22T08:55:36","modified_gmt":"2026-03-22T08:55:36","slug":"%e7%b7%a9%e8%a7%a3%e7%af%80%e6%97%a5%e7%84%a6%e6%85%ae%ef%bc%9a%e8%8a%b1%e5%8d%89%e9%9b%b6%e5%94%ae%e6%a5%ad%e7%99%bc%e8%b5%b7%e7%9a%84%e3%80%8c%e9%ab%94%e8%b2%bc%e8%a1%8c%e9%8a%b7%e3%80%8d%e5%a6%82","status":"publish","type":"post","link":"https:\/\/myflickerbox.com\/zh\/%e7%b7%a9%e8%a7%a3%e7%af%80%e6%97%a5%e7%84%a6%e6%85%ae%ef%bc%9a%e8%8a%b1%e5%8d%89%e9%9b%b6%e5%94%ae%e6%a5%ad%e7%99%bc%e8%b5%b7%e7%9a%84%e3%80%8c%e9%ab%94%e8%b2%bc%e8%a1%8c%e9%8a%b7%e3%80%8d%e5%a6%82\/","title":{"rendered":"\u7de9\u89e3\u7bc0\u65e5\u7126\u616e\uff1a\u82b1\u5349\u96f6\u552e\u696d\u767c\u8d77\u7684\u300c\u9ad4\u8cbc\u884c\u92b7\u300d\u5982\u4f55\u91cd\u5851\u54c1\u724c\u5fe0\u8aa0\u5ea6"},"content":{"rendered":"<p><strong>\u5728\u6bcd\u89aa\u7bc0\u524d\u5915\uff0c\u4e00\u5bb6\u82f1\u570b\u82b1\u5349\u914d\u9001\u65b0\u5275\u516c\u53f8\u7684\u4e00\u500b\u5c0f\u8209\u63aa\uff0c\u7adf\u6f14\u8b8a\u6210\u4e00\u5834\u5e2d\u6372\u5168\u7403\u7684\u5546\u696d\u9769\u547d\u3002<\/strong><\/p>\n<p>2019\u5e74\u6625\u5b63\uff0c\u82f1\u570b\u7dda\u4e0a\u82b1\u5349\u96f6\u552e\u5546 Bloom &amp; Wild \u5728\u6574\u7406\u9867\u5ba2\u56de\u994b\u6642\u767c\u73fe\u4e86\u4e00\u500b\u7570\u5e38\u73fe\u8c61\u3002\u96a8\u8457\u6bcd\u89aa\u7bc0\u81e8\u8fd1\uff0c\u8a31\u591a\u8a02\u95b1\u8005\u7d1b\u7d1b\u4f86\u4fe1\uff0c\u5167\u5bb9\u7121\u95dc\u7522\u54c1\u8cea\u91cf\u6216\u914d\u9001\u901f\u5ea6\uff0c\u800c\u662f\u96b1\u542b\u8457\u6df1\u6c88\u7684\u54c0\u616e\u3002\u4ed6\u5011\u6216\u6b63\u7d93\u6b77\u89aa\u4eba\u96e2\u4e16\u3001\u6bcd\u5973\u758f\u96e2\uff0c\u6216\u5728\u4e0d\u5b55\u7684\u56f0\u5883\u4e2d\u6399\u624e\uff1b\u5c0d\u65bc\u9019\u4e9b\u4eba\u800c\u8a00\uff0c\u96fb\u90f5\u4fe1\u7bb1\u4e2d\u92ea\u5929\u84cb\u5730\u7684\u7c89\u7d05\u73ab\u7470\u8207\u6176\u795d\u6a19\u8a9e\uff0c\u4e26\u975e\u6eab\u99a8\u63d0\u9192\uff0c\u800c\u662f\u63ed\u958b\u50b7\u75a4\u3002<\/p>\n<p>Bloom &amp; Wild \u7684\u56de\u61c9\u7c21\u55ae\u5f97\u4ee4\u4eba\u548b\u820c\uff1a\u4ed6\u5011\u5411\u6240\u6709\u8a02\u95b1\u8005\u767c\u5e03\u4e86\u4e00\u5c01\u96fb\u90f5\uff0c\u8a62\u554f\u662f\u5426\u5e0c\u671b\u9000\u51fa\u7576\u5b63\u6bcd\u89aa\u7bc0\u7684\u6240\u6709\u884c\u92b7\u901a\u8a0a\u3002\u7d50\u679c\u9a5a\u4eba\uff0c\u8fd1 18,000 \u540d\u9867\u5ba2\u9078\u64c7\u9000\u51fa\uff0c\u8d85\u904e 1,500 \u4eba\u56de\u4fe1\u81f4\u8b1d\u3002\u6b64\u8209\u751a\u81f3\u5728\u82f1\u570b\u4e0b\u8b70\u9662\u7372\u5f97\u9ede\u540d\u8b9a\u63da\uff0c\u8b70\u54e1\u9ea5\u7279\uff0e\u6c83\u66fc\uff08Matt Warman\uff09\u6307\u51fa\uff0c\u82e5\u66f4\u591a\u4f01\u696d\u8ddf\u9032\uff0c\u5c07\u80fd\u6709\u6548\u7de9\u89e3\u8a31\u591a\u4eba\u5c0d\u7279\u5b9a\u7bc0\u65e5\u7684\u6050\u61fc\u3002<\/p>\n<h3 id=\"\">\u6578\u64da\u80cc\u5f8c\u7684\u5546\u696d\u6eab\u8272\uff1a\u9000\u51fa\u8005\u7684\u50f9\u503c\u66f4\u9ad8<\/h3>\n<p>\u9019\u9805\u521d\u8877\u4e26\u975e\u70ba\u4e86\u71df\u5229\u7684\u8209\u63aa\uff0c\u537b\u5728\u4e0d\u7d93\u610f\u9593\u89f8\u53ca\u4e86\u5e02\u5834\u6700\u6df1\u5c64\u7684\u75db\u9ede\u3002Bloom &amp; Wild \u96a8\u5f8c\u5c07\u6b64\u6a5f\u5236\u6b63\u5f0f\u5316\uff0c\u767c\u8d77<strong>\u300c\u9ad4\u8cbc\u884c\u92b7\u904b\u52d5\u300d\uff08Thoughtful Marketing Movement\uff09<\/strong>\u3002\u81f3\u4eca\uff0c\u5df2\u6709\u8d85\u904e 170 \u5bb6\u4f01\u696d\u7c3d\u7f72\u5ba3\u8a00\uff0c\u5305\u62ec\u6587\u5177\u54c1\u724c Papier\u3001\u4fdd\u990a\u54c1\u724c The Body Shop \u751a\u81f3\u8a2d\u8a08\u5e73\u53f0 Canva\uff0c\u5171\u540c\u627f\u8afe\u5c07\u9867\u5ba2\u8996\u70ba\u300c\u53ef\u80fd\u6b63\u7d93\u6b77\u75db\u82e6\u7684\u500b\u9ad4\u300d\uff0c\u63d0\u4f9b\u654f\u611f\u7bc0\u65e5\u7684\u9000\u51fa\u9078\u9805\u3002<\/p>\n<p>\u4ee4\u4eba\u610f\u5916\u7684\u662f\uff0c\u9019\u7a2e\u9ad4\u8cbc\u884c\u70ba\u80cc\u5f8c\u6f5b\u85cf\u8457\u5f37\u5927\u7684\u5546\u696d\u908f\u8f2f\u3002Bloom &amp; Wild \u7684\u5167\u90e8\u6578\u64da\u986f\u793a\uff0c\u66fe\u9078\u64c7\u9000\u51fa\u81f3\u5c11\u4e00\u500b\u654f\u611f\u7bc0\u65e5\u7684\u9867\u5ba2\uff0c\u5176<strong>\u7d42\u8eab\u50f9\u503c\uff08Customer Lifetime Value\uff09\u7adf\u6bd4\u672a\u9000\u51fa\u8005\u9ad8\u51fa 1.7 \u500d<\/strong>\u3002\u9019\u8aaa\u660e\u4e86\u7576\u54c1\u724c\u5728\u9867\u5ba2\u8106\u5f31\u6642\u523b\u7d66\u4e88\u5c0a\u91cd\uff0c\u6240\u5efa\u7acb\u7684\u4fe1\u8cf4\u611f\u9060\u6bd4\u6298\u6263\u78bc\u7cbe\u6e96\u3001\u9577\u4e45\u3002<\/p>\n<h3 id=\"-1\">\u5f9e\u300c\u5ba3\u50b3\u59ff\u614b\u300d\u8f49\u5411\u300c\u6df1\u5ea6\u6280\u8853\u6574\u5408\u300d<\/h3>\n<p>\u96a8\u8457\u6b64\u8da8\u52e2\u666e\u53ca\uff0c\u696d\u754c\u4e5f\u51fa\u73fe\u4e86\u7b28\u62d9\u7684\u6a21\u4eff\u3002\u8a31\u591a\u54c1\u724c\u50c5\u5bc4\u767c\u4e00\u6b21\u6027\u96fb\u90f5\u8a62\u554f\uff0c\u537b\u672a\u771f\u6b63\u843d\u5be6\u504f\u597d\u7ba1\u7406\uff0c\u88ab\u6279\u8a55\u70ba\u300c\u53e6\u4e00\u7a2e\u5f62\u5f0f\u7684\u5783\u573e\u90f5\u4ef6\u300d\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u9802\u5c16\u96f6\u552e\u5546\u5df2\u958b\u59cb\u5efa\u7acb\u9577\u671f\u7684<strong>\u504f\u597d\u8a2d\u7f6e\u4e2d\u5fc3\uff08Preference Center\uff09<\/strong>\uff1a<\/p>\n<ul>\n<li><strong>\u8de8\u5e73\u53f0\u9023\u52d5\uff1a<\/strong> \u4e00\u65e6\u9867\u5ba2\u9078\u64c7\u9000\u51fa\uff0c\u4e0d\u50c5\u662f\u96fb\u90f5\uff0c\u5728\u7db2\u7ad9\u9996\u9801\u3001\u5c0e\u89bd\u9078\u55ae\u3001\u751a\u81f3\u5728 Facebook \u548c Instagram \u7684\u8ffd\u8e64\u5ee3\u544a\u4e2d\uff0c\u90fd\u4e0d\u6703\u518d\u770b\u5230\u76f8\u95dc\u4e3b\u984c\u3002<\/li>\n<li><strong>\u4e00\u9375\u6c38\u4e45\u8a2d\u5b9a\uff1a<\/strong> \u900f\u904e Braze \u7b49\u5ba2\u6236\u4e92\u52d5\u5e73\u53f0\uff0c\u9867\u5ba2\u53ea\u9700\u8a2d\u5b9a\u4e00\u6b21\uff0c\u672a\u4f86\u6578\u5e74\u7684\u654f\u611f\u7bc0\u65e5\u90fd\u5c07\u88ab\u975c\u6084\u6084\u5730\u79fb\u9664\uff0c\u514d\u9664\u4ed6\u5011\u6bcf\u5e74\u91cd\u8907\u5ba3\u8b80\u54c0\u50b7\u7684\u8ca0\u64d4\u3002<\/li>\n<\/ul>\n<h3 id=\"-2\">\u6587\u5316\u8a9e\u5883\u8207\u7522\u696d\u8f49\u578b<\/h3>\n<p>\u5728\u82b1\u5349\u6587\u5316\u6df1\u539a\u7684\u65e5\u672c\uff0c\u9019\u7a2e\u5c0d\u60c5\u611f\u591a\u6a23\u6027\u7684\u5c0a\u91cd\u65e9\u5df2\u690d\u6839\u65bc\u50b3\u7d71\u3002\u65e5\u672c\u82b1\u5e97\u5728\u6bcd\u89aa\u7bc0\u6703\u63d0\u4f9b\u5169\u7a2e\u984f\u8272\u7684\u5eb7\u4e43\u99a8\uff1a\u7d05\u8272\u737b\u7d66\u5728\u4e16\u6bcd\u89aa\uff0c\u767d\u8272\u5247\u7528\u65bc\u7dec\u61f7\u5df2\u6545\u5148\u4eba\u3002\u9019\u7a2e<strong>\u300c\u82b1\u8a00\u8449\u300d<\/strong>\u7684\u904b\u7528\uff0c\u8b93\u54c0\u60bc\u8005\u5728\u6176\u795d\u6c1b\u570d\u4e2d\u4e5f\u80fd\u627e\u5230\u6b78\u5c6c\uff0c\u5c55\u73fe\u4e86\u5305\u5bb9\u6027\u5982\u4f55\u8f49\u5316\u70ba\u7522\u54c1\u529b\u3002<\/p>\n<p>\u540c\u6642\uff0c\u64c1\u6709\u767e\u5e74\u6b77\u53f2\u7684 Interflora \u8207\u9023\u9396\u8d85\u5e02 Waitrose \u4e5f\u7d1b\u7d1b\u8f49\u578b\u3002Interflora \u5728 2024 \u5e74\u63a8\u51fa\u7684\u300cSay More\u300d\u5ee3\u544a\u6d3b\u52d5\u4e2d\uff0c\u4e0d\u518d\u5f37\u8abf\u8cfc\u8cb7\uff0c\u800c\u662f\u5c55\u73fe\u722d\u57f7\u7684\u60c5\u4fb6\u3001\u75db\u5931\u89aa\u53cb\u7684\u5973\u6027\u7b49\u771f\u5be6\u4eba\u751f\u7247\u6bb5\u3002\u884c\u92b7\u4e3b\u7ba1\u5361\u6d1b\u7433\uff0e\u4e9e\u7576\u65af\uff08Caroline Adams\uff09\u5766\u8aa0\uff0c\u9762\u5c0d\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\uff0c\u54c1\u724c\u5fc5\u9808\u5c07\u9bae\u82b1\u91cd\u65b0\u5b9a\u7fa9\u70ba\u300c\u8868\u9054\u8271\u96e3\u60c5\u611f\u7684\u5a92\u4ecb\u300d\uff0c\u800c\u975e\u5f37\u8feb\u6027\u7684\u5b63\u7bc0\u7fa9\u52d9\u3002<\/p>\n<h3 id=\"-3\">\u7d50\u8ad6\uff1a\u9ad4\u8cbc\u662f\u672a\u4f86\u96f6\u552e\u7684\u6a19\u914d<\/h3>\n<p>Bloom &amp; Wild \u65bc 2026 \u8ca1\u5e74\u4e0a\u534a\u5e74\u9304\u5f97 21% \u7684\u71df\u6536\u589e\u9577\uff0c\u5370\u8b49\u4e86\u76f4\u89ba\u8207\u540c\u7406\u5fc3\u662f\u6975\u4f73\u7684\u751f\u610f\u3002\u9ad4\u8cbc\u884c\u92b7\u4e26\u975e\u8981\u6d88\u6ec5\u7bc0\u65e5\u7684\u559c\u6085\uff0c\u800c\u662f\u900f\u904e\u5c0d\u300c\u60c5\u611f\u5206\u773e\u300d\u7684\u7cbe\u6e96\u7406\u89e3\uff0c\u78ba\u4fdd\u5546\u696d\u6d3b\u52d5\u4e0d\u81f4\u6210\u70ba\u4ed6\u4eba\u7684\u8ca0\u64d4\u3002\u5728\u6578\u4f4d\u884c\u92b7\u65e5\u76ca\u98fd\u548c\u7684\u4eca\u65e5\uff0c\u5982\u4f55\u512a\u96c5\u5730\u4fdd\u6301\u6c88\u9ed8\uff0c\u6216\u8a31\u662f\u54c1\u724c\u8d0f\u5f97\u4eba\u5fc3\u7684\u4e0b\u4e00\u5ea7\u91cc\u7a0b\u7891\u3002<\/p>\n<p><a href=\"https:\/\/olivetreeflorist.co.uk\">Floristy <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u6bcd\u89aa\u7bc0\u524d\u5915\uff0c\u4e00\u5bb6\u82f1\u570b\u82b1\u5349\u914d\u9001\u65b0\u5275\u516c\u53f8\u7684\u4e00\u500b\u5c0f\u8209\u63aa\uff0c\u7adf\u6f14\u8b8a\u6210\u4e00\u5834\u5e2d\u6372\u5168\u7403\u7684\u5546\u696d\u9769\u547d\u3002 2019\u5e74\u6625\u5b63\uff0c\u82f1\u570b\u7dda\u4e0a\u82b1\u5349\u96f6\u552e\u5546 Bloom &amp; Wild \u5728\u6574\u7406\u9867\u5ba2\u56de\u994b\u6642\u767c\u73fe\u4e86\u4e00\u500b\u7570\u5e38\u73fe\u8c61\u3002\u96a8\u8457\u6bcd\u89aa\u7bc0\u81e8\u8fd1\uff0c\u8a31\u591a\u8a02\u95b1\u8005\u7d1b\u7d1b\u4f86\u4fe1\uff0c\u5167\u5bb9\u7121\u95dc\u7522\u54c1\u8cea\u91cf\u6216\u914d\u9001\u901f\u5ea6\uff0c\u800c\u662f\u96b1\u542b\u8457\u6df1\u6c88\u7684\u54c0\u616e\u3002\u4ed6\u5011\u6216\u6b63\u7d93\u6b77\u89aa\u4eba\u96e2\u4e16\u3001\u6bcd\u5973\u758f\u96e2\uff0c\u6216\u5728\u4e0d\u5b55\u7684\u56f0\u5883\u4e2d\u6399\u624e\uff1b\u5c0d\u65bc\u9019\u4e9b\u4eba\u800c\u8a00\uff0c\u96fb\u90f5\u4fe1\u7bb1\u4e2d\u92ea\u5929\u84cb\u5730\u7684\u7c89\u7d05\u73ab\u7470\u8207\u6176\u795d\u6a19\u8a9e\uff0c\u4e26\u975e\u6eab\u99a8\u63d0\u9192\uff0c\u800c\u662f\u63ed\u958b\u50b7\u75a4\u3002 Bloom &amp; Wild \u7684\u56de\u61c9\u7c21\u55ae\u5f97\u4ee4\u4eba\u548b\u820c\uff1a\u4ed6\u5011\u5411\u6240\u6709\u8a02\u95b1\u8005\u767c\u5e03\u4e86\u4e00\u5c01\u96fb\u90f5\uff0c\u8a62\u554f\u662f\u5426\u5e0c\u671b\u9000\u51fa\u7576\u5b63\u6bcd\u89aa\u7bc0\u7684\u6240\u6709\u884c\u92b7\u901a\u8a0a\u3002\u7d50\u679c\u9a5a\u4eba\uff0c\u8fd1 18,000 \u540d\u9867\u5ba2\u9078\u64c7\u9000\u51fa\uff0c\u8d85\u904e 1,500 \u4eba\u56de\u4fe1\u81f4\u8b1d\u3002\u6b64\u8209\u751a\u81f3\u5728\u82f1\u570b\u4e0b\u8b70\u9662\u7372\u5f97\u9ede\u540d\u8b9a\u63da\uff0c\u8b70\u54e1\u9ea5\u7279\uff0e\u6c83\u66fc\uff08Matt Warman\uff09\u6307\u51fa\uff0c\u82e5\u66f4\u591a\u4f01\u696d\u8ddf\u9032\uff0c\u5c07\u80fd\u6709\u6548\u7de9\u89e3\u8a31\u591a\u4eba\u5c0d\u7279\u5b9a\u7bc0\u65e5\u7684\u6050\u61fc\u3002 \u6578\u64da\u80cc\u5f8c\u7684\u5546\u696d\u6eab\u8272\uff1a\u9000\u51fa\u8005\u7684\u50f9\u503c\u66f4\u9ad8 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